The Impact of Culture On Profits

Understanding and heeding cultural differences is increasingly important to local communities and is critical to success in international business. Lack of familiarity with the business practices, social customs, and etiquette of a country can weaken a company's position in that market, prevent it from accomplishing its objectives, and ultimately lead to failure. This seminar will increase your awareness of cultural differences and enhance your chances of success in the global marketplace!

Location: S.C. Department of Commerce Presentation Center, 1201 Main Street, 15th Floor, Capitol Center (Formerly SouthTrust Building), Columbia, SC

Presenters: Reka Ferencz Mosteller, M.A., I.M.B.A.; Dalhi Myers, Haynsworth Sinkler Boyd, P.A., Gregory Guest, SC Department of Commerce

Cost: $55 - for Midlands International Trade Association members and members of the S.C. Chamber of Commerce; $65 - for non-members. Fee includes box lunch,handout materials and parking in the Capitol Center parking facility.

Sponsors: Midlands International Trade Association, S.C. Export Consortium, S.C. Department of Commerce, S.C. Chamber of Commerce, U.S. Department of Commerce's S.C. Export Assistance Centers

Who Should Attend?
•Companies engaged in international trade who want to communicate more successfully with customers, business partners, officials and international staff whose beliefs, behavior and expectations are different.
•Companies new to international trade who need the tools to build effective international strategies and corresponding corporate practices.
•Companies with culturally diverse workplaces in the US or abroad attempting to avoid costly mistakes related to cross-cultural differences among staff members.
•Individuals who travel or host international visitors to enhance their understanding of communicational differences and their impact on everyday life.
Topics to be Covered Include:
•Impact of linguistic and cultural differences on effective business operations.
•International business blunders and how to avoid them.
•Conflict management in cross-cultural business communication.
•Cross-cultural communication and factors influencing its efficacy.
•Understanding cultures to reduce waste of company resources.

Questions? Contact Jayne Woodward, Columbia U.S. Export Assistance Center, 803-253-3612, jayne.woodward@mail.doc.gov, or Maureen Taylor, Midlands International Trade Association, 803-356-8964, maureent@alltel.net.

Meeting Location:
S.C. Department of Commerce Presentation Center
1201 Main Street, 15th Floor
Columbia, SC

Cancellation Policy:
If unable to attend, substitutions are welcome anytime prior to the program date. A $30 processing fee applies to ALL seminar cancellations. Registrants are responsible for the full registration fee for any cancellation made after 5 p.m. one week prior to the seminar. Registration fees will NOT be refunded or waived after that date. No-shows will be charged the full registration fee.

Should you have any questions or require any assistance with your purchase, please feel free to contact our customer service department at (800) 799-4601.

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