Tire Advisor(TM) Introduced Across America Online Brands

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Tire Advisor(TM) Introduced Across America Online Brands

New Purchasing Tool is First Impartial Selector to Help Buyers Get
Proper Tires for Their Vehicles

GREENVILLE, S.C., Jan. 2 /PRNewswire/ -- Tire Advisor(TM), an impartial
tool to make it easier to purchase tires, has been introduced across the
America Online family of interactive brands by Michelin(R), BFGoodrich(R) and
Uniroyal(R) tire brands.
Tire Advisor is available through the AOL service as well as America
Online interactive brands Netscape, CompuServe and AOL.com. Consumers can
access the Tire Advisor by selecting Parts & Accessories from the Autos
Channel, clicking on the Tires tab and then clicking on the Tire Advisor logo.
After entering Tire Advisor, the screens are self-instructive. Consumers are
asked to enter their vehicle year, make, model and options. They are then
asked one to five questions concerning their driving habits and driving
priorities. Based on these responses, they are given a list of tire lines
that meet their criteria. This list also contains information on test results
so that consumers can compare different tire brand lines and make informed
decisions about their tire needs. Ratings are given on a one-to five-star
basis, with five being the best.
Pete Selleck, Chief Operating Officer of Michelin Americas Small Tires
said, "Shopping for tires is not easy, and recent J.D. Power surveys told us
that drivers are increasingly dissatisfied with the tire purchasing process.
In order to reverse this trend, Michelin committed itself to providing drivers
with an easy-to-use tool to find the right tire line for their vehicle."
Robert Friedman, President of Interactive Marketing at America Online
Inc., said, "We're pleased that Michelin Americas Small Tires has chosen
America Online to showcase its Tire Advisor product. The agreement marks
another strong addition to our popular automotive offerings with top brand
name partners. By working through the Autos areas of our interactive brands,
we'll be helping Michelin reach more consumers with their simple solution to
tire buying."
What makes the Tire Advisor unique is the comparison across a variety of
brands -- not just the Michelin, BFGoodrich and Uniroyal brands. Other
national brands compared in Tire Advisor include Bridgestone, Cooper, Dunlop,
Firestone, Goodyear, Pirelli, Yokohama and a small percentage of other brands.
The tire lines included were based on industry-wide tire sales. Comparison of
the tire lines is based on industry standard testing methodology developed
with independent consulting firms and tire industry experts. All tires
included in Tire Advisor testing were bought on the open market and tests were
completed by independent tire testing firms. Evaluation was made on the tire
performance attributes considered important by consumers, including tread life
(wear), wet traction, hydroplaning, noise, snow/ice traction, off-road
traction (mud traction) and handling. Each tire segment -- performance, mass
market and light truck -- was tested for only those performance attributes
that are important to consumers in that segment.
To get a quote, it is only necessary to select one or all of the tires
recommended and enter an address. A list of the authorized Michelin,
BFGoodrich and Uniroyal tire dealers in a 20-mile radius from the consumer's
address then appears on the screen. The consumer can contact the dealer
personally or request a quote via e-mail. Participating independent retailers
have committed to supplying quotes within 24 hours.
Tire Advisor conducts independent testing and evaluation on an annual
basis. The tool's content is being constantly updated and improved based on
consumers' input and feedback.
Tire Advisor(TM) is a tire information and selection tool designed by
Michelin(R), Uniroyal(R) and BFGoodrich(R) Tire brands. It is the only
impartial tire selection system in the tire industry that objectively compares
tire lines, recommends tires based on consumer specifications, identifies
dealers who sell the selections and obtains price quotes. For more
information, call 1-800-691-4002 or access the Tire Advisor web site at
http://www.tireadvisor.com.

SOURCE Michelin North America, Inc.
Web Site: http://www.tireadvisor.com

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