USC marketing students win national competition second year running

USC marketing students win national competition second year running

A team of undergraduate marketing students from the University of South
Carolina has captured top honors in the American Marketing Association (AMA)
national case competition. The event took place at the AMA International
Collegiate Conference in New Orleans March 25 - 28.

It is the second consecutive year that students in the Moore School of
Business's AMA chapter have taken home the top honor in the annual competition
and the fourth consecutive year that students from the school have been
finalists.

Every year, the participating teams must analyze a marketing plan for a product
and make improvements or revamp the program. The top eight teams present their
plans before a panel of judges, as well as the sponsoring firm at the
International Collegiate Conference.

This year, the teams were asked to analyze the AMA's current system for
assessing and rewarding collegiate chapter performance. Participants also were
asked to develop a formal marketing plan for the system.
The USC team included Felicia Miller of Spartanburg, a sophomore marketing
major; Emily Hepburn of Novi, Mich.; a junior Russian language major; and Laura
Walker of Lake Orion, Mich., a sophomore marketing major. They defeated seven
other finalists to take home the cash prize of $3,000. Dr. David Crockett and
Dr. Kristin Diehl, assistant professors of marketing, served as the team's
faculty adviser and chapter faculty adviser, respectively.

In addition, the Moore School of Business won "Outstanding Chapter" for the
Southeast Region. Diehl attributed the honor to the chapter's executive board
efforts in increasing membership and promoting activities, including
professional development and community service.

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