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VantagePoint Announces New, Proprietary Product Launch Process, LaunchPath

Submitted by: John Warner on Jul 19, 2007 at 4:55 pm Tagged with: Miscellany Source:

FOR IMMEDIATE RELEASE
Contact: Bobbie Wyatt
Public Relations Manager
VantagePoint
Phone: (864) 331-1289
E-Mail: bwyatt@vantagep.com

Thursday, July 19, 2007

VANTAGEPOINT ANNOUNCES ENHANCED FOCUS ON NEW PRODUCT, SERVICE LAUNCHES
Hybrid Marketing Firm Focuses on Bringing New Products/Technologies to Market

GREENVILLE, SC- VantagePoint, a Hybrid Marketing firm, has introduced a new, proprietary product launch process, LaunchPath. The process seamlessly integrates strategy and execution to increase market acceptance and speed-to-market.

For nearly 15 years, VantagePoint has utilized and refined its innovative LaunchPath process, helping such global companies as CommScope, Hill-Rom and Capsugel successfully launch new products and services while also supporting the launches of numerous emerging growth companies. The LaunchPath process is implemented by product launch specialists with certification by the Product Development and Management Association (PDMA).

"VantagePoint has demonstrated significant success in helping our clients bring new products and technologies effectively to market," states VantagePoint President Craig O'Neal. "We believe strategy drives tactics, and the result for our clients is increased market share, top-line growth and healthy profits."

About VantagePoint: VantagePoint's Hybrid Marketing approach intelligently integrates marketing consulting with innovative marketing communications. A specialist in product and service launches, VantagePoint is focused on advancing our clients' businesses. VantagePoint is ranked nationally on BtoB Magazine's Top Agencies list and was named the "2006 Agency of the Year" by the Business Marketing Association of the Carolinas. For more information, visit www.vantagep.com or contact Bobbie Wyatt at 864.331.1289.